THE KATIE GUIDE

"When you own a clothing and cosmetics store, the gifting expectations can be high. I’ve found that, over the years, often times I’m reaching for some of our classic best sellers to gift as I know they’ll be a hit (think the luxurious Susanne Kaufmann body butter and the ultra hydrating Jillian Dempsey eye masks), but I have been in this game long enough to know when something new is going to be the next classic (enter OurSelf Hyaluronic Acid Replenishing Serum and the Westman Atelier Super Loaded Liquid Drops). Clothing can be super personal when gifting, so I tend to stick with what cake (and I) do best: modern casual. The yummiest cashmere sweater, the sweatsuit that you can wear daily, and the boots that go with everything."