Ladies, ladies, ladies.
This is exciting. We are celebrating big time here at Cake and although we do love us some holiday cheer that's not what all the hoopla is about. We are clinking glasses and toasting to our amazing clients (yes, that's you), what you've helped us build and most importantly, where we are headed. To put a finer point on it, we're celebrating some big changes that will make indulging in Cake oh so easy. We've given ourselves a little cyber makeover and expanded our online presence to welcome you into our virtual boutique whenever you like and make the designers and stylists you've all come to know and love more accessible.
So, what does that mean exxxxactlllyyyyy, you may be thinking. Well, we've made two major changes, just in time for holiday shopping.
Here's what you can expect:
1. YOU CAN NOW SHOP CAKE CLOTHING & BEAUTY ONLINE
As Cake has grown over the years, we've learned a thing or two about you. We love what you bring to our family and your voice is so important to us. What we have heard loud and clear is that you want more access. If our founder, buyer and queen bee, Katie Hammond had a sequin for every time a customer said "you should open a Cake in ____ (fill in the blank with just about any city!)" she'd have a sparkly New Year's wardrobe for the next 2 decades. Clearly, it is time to bring Cake to you. Yes, yes, breezing through our shop on Main Street in Park City, Utah is all kinds of stylish fun but not all of us can make that trip. That's why we are so excited to finally be offering our full lineup of Cake goodies, including both wardrobe and beauty brands, online.
Too good to be true? Psych. It's not. Believe it. Taste it. Own it.
2. VISUALIZE YOUR STYLE AND SHOP CONFIDENTLY WITH THE HELP OF OUR IN HOUSE STYLISTS
The second shift that has us bouncing up and down in our Rag & Bone jeans is the styling ideas we will be serving up on the regular, straight from our oh so chic staff. Each one of our girls has their own unique sense of style. Ain't nobody waltzing onto our team without a strong personal voice and great taste......and a nice ass, let's be real. I mean, come on, it's ridiculous. Gawd. Annnnyhow (insert awkward silence) when we asked each of them to contribute their two cents on how to wear Cake pieces, incorporate them into your wardrobes and help you stretch a bit outside your comfort zone, if that's your thing, they were totally game. We are very much looking forward to their regular features in which they will show us how to take a single piece and style it in various ways. Some of you have already found your Cake Girl (if you haven't, get to know them in store or via our new website, newsletters, instagram and journal to find who speaks to you ) and now you'll be able to follow her expert advice on how to make pieces work for you in a way that both helps you put a fashionable foot forward while making choices that feel wearable in your real lives.
I don't know about you but sometimes I pick up something fabulous, admire it, try it on and get it home only to see it gathering dust in the back of my closet because I can't quite figure out how to wear it! Damn that's a shame. Fabulous design and good money just wasting away, feeding moths, sandwiched between that jumpsuit whose crotch is too short and that sheer blouse for which I could never find the right undergarment.
That just can't happen people. Our Cake Girls will help you visualize how to put Cake pieces together while shopping and ensure your beloved items get worn.
Sorry, not sorry, Goodwill. My yearly closet sweep donation just diminished drastically in size.
Ok, so, that's the rub ladies. Come on in. Try on our new look. Snoop around. Get to know us a bit better. We want you to feel like family. Well, ok, unless that means you want to leave the bathroom door open, put your spoon in my yogurt or scream obscenities you'll later regret after a long day....that kind of familiarity you are welcomed to reserve for your kin.
Happy shopping and Happy Holidays! Stay tuned for our recommended holiday looks coming up next week. Our Cake Girls will help you mix and match from a selection of coveted designers and their festive pieces. We'll have you celebrating in style.
"A balanced diet is having cake in each hand".
Some rando on the internet who has nothing better to do than make quote graphics and post them on Pinterest